Your Digital Reputation



If you  plan to use the Internet, then at some level, a representation of you is being produced and available all over the globe.  As we learned in the lesson on privacy, we really don’t have any. Our online habits are collected, aggregated, sold and, eventually, scored. I strongly believe an online profile, similar to a credit score, will be a normal part of our lives both online and off.

This reputation meter may determine our futures ability to earn income and have a career. I know it sound a little nutty, but it makes so much sense from a business perspective and you can already see much of this now in rating systems on  companies such as Ebay, Uber, AirBnB, Dog Vacation, Task Rabbit and more!


  1. Watch this fantastic and interesting 18 min TED video titled: “The Currency of the New Economy is Trust.”
  2. Type in your first and last name in Google. See if it returns hits about you.
  3. Do it again, but add a word that reflects something about you. Examples would be teacher, motorcycles, surfing, etc.
    1.  Here is what Google returns when I use just my name. This is what it returns if I add the word “autism” to my name.
  4. In 250 words or more, reflect on what Rachel Botsman has to say about trust and the new economy. Suggested ideas:
    1. Will we have a reputation meter attached to us?
    2. Would you trust a company like Task Rabbit to vet people to do work for you?
    3. Will this idea become more popular
  5. In the comments section below, leave a brief response (for or against)  this statement “An online reputation meter is going to happen. Our best bet, unless we want to disconnect from the grid, is to start shaping our online presence now.”  
    1. If you have done so already, consider getting your own Gravatar. This will enable a picture of some sort to be next to any comment you make on this website and many, many others around the web.  Interested?

Frustration Alert

The use of tags can be difficult. I mean, it is easy to type out the tag, but harder to fully understand what tags are for.  Basically they are just words that describe the content of the page you are bookmarking. Say you were bookmarking a travel site about beaches and hotels in the world. You might use the following tags: “beach, travel, hotel, sunscreen, deal.” You can use an unlimited number of tags, so feel free to get crazy with them.


How to Use Social Media for Academic Branding

[ted id=1572]

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heritageIf you registered for this course via the THI website, please submit your assignments via the THI portal here.  Questions?  Email Michael right away.

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